Tuesday, January 4, 2011

2011 A New Leaf for Monkeytail and Wellington

Happy 2011 to one and all!! Hope the New Year is already bringing you good tidings :o)

New Year means a new leaf for many people. A chance to reflect on the year that was, identify areas you'd like to improve on, instances you don't wish to repeat. 2010 was a big year of reflection for me and I'm grabbing 2011 by the horns as a chance to get my priorities back in order and get on with the stuff I love and let go of the things that are holding me back.

Monkeytail and Wellington has been going strong since it's inception and launch in 2008, but as any business owner will know it is a hard daily slog to turn your dreams and aspirations into a viable business. I'm extremely proud of the milestones that Monkeytail and Wellington achieved, the products we sourced, designers we collaborated with and the many wonderful customers I have met along the way.

But I'm not proud of the cranky Mum and Wife that I turned into, or the sleep deprived neglector of extended family and friends I also became. So after much agonising and lost sleep I came to the conclusion late last year that for the sake of my sanity and of those closest to me, something had to give. Sadly the larger part of Monkeytail and Wellington lost the coin toss :o(

As a result I'm scaling back my endeavours and returning to my crafting and creative routes, which is where I am truly happiest. I'll still be producing Sock Monkeys and Fairy Doors, but you'll be able to find me from February onwards exclusively trading on Etsy... but more about that later :o)

For now, it's time to clear out all the remaining stock. I've done some house keeping this morning and reduced everything in store by a minimum of 30% and up to as high as 80% - the average discount is around 60% off the original retail price. There are still a few capes left as well as some lovely prints and the ever popular Shinzi Katoh bento's. Hope you'll pop on over and take a look, if your not after a bargain yourself, perhaps you could suggest something to a bargain shopper friend.

Thanks so much for joining me on my journey into online retail... catch you in February with all the details of where to find us in the future!

Vicki xxx


  1. Funny story my husband was watching a show with my daughter that had a wicked step mum. 'She's a bad mum' he said to which my daughter replied (obviously not seeing the link to the show), 'no she's not daddy, she'll stop making cakes soon.' It puts it all in perspective. What a brave decision you have made and all the best :)

  2. Vicki, your store is amazing, yes, but it's really *you* that is truly fantastic. Can't wait to see what you do next. Stay in touch :) Ange xxx

  3. Just received your newsletter, Vicki. Being a work from home mum, I know your story only too well! The sense of spreading ourselves so thin that we feel we are under achieving in all areas - mum, wife, business woman, friend, sister, daughter. Well done on taking such a massive and positive step.

    Vari @ Buttercup Ink xx